About Eos & Flora
Where Light Meets Bloom, and Every Stitch Tells a Story
At Eos & Flora, we create more than embroidered apparel. We craft conversation starters, heirloom keepsakes, and bold declarations, one stitch at a time. Founded by sisters Dawn and Cori, Eos & Flora is built on a deep love for storytelling, creative chaos, and the kind of beautiful contradictions that make life interesting.
We weren’t always Eos & Flora.
Our journey began as Embroidery by Mimi, a heartfelt endeavor started by Dawn that quickly blossomed thanks to her dedication, creativity, and connection with customers. As our vision expanded and the stitch count grew, so did the dream. With Cori’s creative spark and Dawn’s unwavering craftsmanship, we evolved into something bigger, a brand that honors both where we began and where we’re headed.
More About Us
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Named after the goddesses of dawn and bloom, our name reflects everything we value: fresh beginnings, fierce femininity, natural beauty, and the power of personal expression. Together, we’ve built a boutique embroidery brand that’s equal parts elegance and edge, with myth woven through every thread.
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We design and manufacture embroidered sweatshirts, t-shirts, baseball caps, towels, and more using our professional in-house embroidery equipment. Every design, whether it’s custom portraiture, cheeky messaging, or floral-inspired detail, is crafted with purpose, personality, and high-quality materials. No mass production here, just two women stitching up magic (and giggling through the chaos) behind the scenes.
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🌿 The Eos Heirlooms Collection – Family-friendly embroidery designed to celebrate life’s most meaningful moments. Personalized pieces, seasonal designs, and timeless keepsakes that are meant to be worn and passed on.
🎨 The Eos Portrait Thread Collection – Custom line art embroidery created from your favorite photos of loved ones and pets. Your memories, reimagined in thread, stitched with light and legacy.
🐍 Behind the Seams Collection (coming soon…) – Our unapologetically bold and hilariously unfiltered collection. Sweet on the surface, savage under the hem. Not for the faint of heart, and proudly so.
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Craftsmanship matters
Your story deserves to be seen and stitched
Clothing should feel personal, powerful, and a little mischievous
Small businesses with big dreams can change the game